Some companies decide to send customers a free newsletter to get an email list.  But there are other ways to collect email addresses.  Sometimes having a newsletter just doesn’t make any sense for your company.  For instance, if you happen to sell dishwashers, how much information could you send your customer, daily, on dishwashers.  So, instead here are a few other options for increasing your email list.

(more…)

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

(more…)

The goal of most business owners is to make money. This often results with the selling of a particular product or service.  However, to sell that product or service business owners need to alert the general public.  Customer cannot buy a product or a service if they do not know that it exists.  That is why, as a business owner, you need to advertise your business. 

(more…)

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

(more…)

I read a great book the other day.  It was titled “The Myth of Market Share” by Richard Miniter.  What Minter discusses is that there are too many companies that are obsessed with the concept of being #1, “the biggest & the best”, the largest in its industry.  For some reason business leaders believe that there is a direct relationship between the size of a company (their market share) and having bigger profits.   Bottom line is that the perceived #1 company in any given industry might not just be the most profitable, or the healthiest.  Minter goes on to say that, in fact, the most profitable company in their respective business segment was not the company with the largest slice of the market and that more than 70% of they also did not have the highest rate of return. Miniter then goes on to say that in 23% of the industries, the fourth largest company had the best profits Bottom line size does not lead to profits.Common Myths

• The Company with the largest share can raise prices - In most cases raising rates tend to send customers to competitors with lower prices.
• Size naturally creates higher returns- 7 times out of 10 the most profitable firm was not the largest.
• Economies of scale lower cost- The idea that the more you make, the cheaper they are per unit isn’t always valid.  As companies grow they typically add layers of personnel which quickly cannibalize the profits. 
• The experience curve improves efficiency- This theory states that unit costs should decline as a company’s output grows, however, when a company is growing it is typically focused upon enlarging production, instead of wringing cost savings out of the process. 
• Higher Market Share Attracts Exceptional Managers- There is no proven documentation anywhere that shows that larger companies have better personnel.  I know many small companies that had exceptional people working for them.

(more…)