How you would like to meet and communicate with other internet users, especially ones that share the same views and beliefs as you do? If you would then you may want to think about joining a social networking website, if you haven’t already done so. When it comes to easily finding and communicating online with other internet users, social networking sites are, perhaps, the best way to go.

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It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

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I read a great book the other day.  It was titled “The Myth of Market Share” by Richard Miniter.  What Minter discusses is that there are too many companies that are obsessed with the concept of being #1, “the biggest & the best”, the largest in its industry.  For some reason business leaders believe that there is a direct relationship between the size of a company (their market share) and having bigger profits.   Bottom line is that the perceived #1 company in any given industry might not just be the most profitable, or the healthiest.  Minter goes on to say that, in fact, the most profitable company in their respective business segment was not the company with the largest slice of the market and that more than 70% of they also did not have the highest rate of return. Miniter then goes on to say that in 23% of the industries, the fourth largest company had the best profits Bottom line size does not lead to profits.Common Myths

• The Company with the largest share can raise prices - In most cases raising rates tend to send customers to competitors with lower prices.
• Size naturally creates higher returns- 7 times out of 10 the most profitable firm was not the largest.
• Economies of scale lower cost- The idea that the more you make, the cheaper they are per unit isn’t always valid.  As companies grow they typically add layers of personnel which quickly cannibalize the profits. 
• The experience curve improves efficiency- This theory states that unit costs should decline as a company’s output grows, however, when a company is growing it is typically focused upon enlarging production, instead of wringing cost savings out of the process. 
• Higher Market Share Attracts Exceptional Managers- There is no proven documentation anywhere that shows that larger companies have better personnel.  I know many small companies that had exceptional people working for them.

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Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool. 

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Do you belong to an online social networking website? With their recent rise in popularity there is a good chance that you do.  However, it is one thing to be a community member and another to actually participate in online discussions, as well as the many other network features.  That is why it is advised that you learn how to make the most out of your social networking experience.

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